EMAIL DESIGN
I applied the visual identity I had created for the listing to another channel: email. This format required more information than a social post, but had to be fully visual (no caption), and had to list the most important content above the fold, similar to a website landing page.
Another key challenge was to represent the property well but condense the content so that it finished before viewers’ attention spans ran out. Despite the lack of photos, I was able to communicate the property’s value through typography and a consistent visual style that matched the home.
